42 Below Vodka
Print / Digital42 Below Vodka / 2 Gold Lions - 2 Gold Andy Awards - Bronze One Show - Grand Clio - London Intl. Awards Grand Prize - 3rd Best Campaign World Wide Gunn Report
Fun fact: This campaign was a print Cannes Grand Prix for about 2 hours, until the Cannes Lions reps couldn’t reach the 42 Below client to verify if this was “indeed” a legit campaign. 🏆 👩🏻🔧 📞❓🔕 ❌ 💔🖕🏽
42 Below Vodka has always been a brand that knows how to have a good time. So for their campaign we pieced together stories, told using clip-art icons, that people could spend time with and enjoy, just like the actual product. There was also an online app where users could create and send their own cheeky messages to each other.
Agency: Saatchi & Saatchi New York: Client: 42 Below CCO: Tony Granger Executive Creative Director: Jan Jacobs Executive Creative Director: Leonardo Premutico Art Director: Philip Bonnery Copywriter: Brian Ahern Print Art: ClipArt.com, Yan Apostolides, Philip Bonnery