David Logo

David The Agency - Ogilvy Agency Branding Identity

 My good friend and ex-partners Anselmo Ramos and Gaston Biggio started this new Ogilvy offshoot agency while running Ogilvy Brazil and Argentina‘s offices, respectively. They were launching the agency soon and needed a logo for David, presto. So I presented them with a few marks, and they picked that one of David Ogilvy smoking his legendary pipe.

There was just one request from Tham Khai Meng, one of Ogilvy’s big wigs sitting on the extra large mahogany executive board: “The pants, Ogilvy’s pants, they have to be more tailored. Pants were more tapered then”. I must say, Kai has some delicate sartorial taste. Watch your pants, people; Kai’s on the lookout.

Also, it should be noted that David the Agency did a complete rebranding, and this logo no longer adorned the agency. 😞