Gut Advertising Agency Logo
Logo / Branding Identity ProposalI’m not going to lie; that one hurts a bit, a lot, but that’s the game. When Anselmo Ramos and Gaston Biggio started their indie shop, they called upon yours truly to do it again as I had previously done for David The Agency. This time, unfortunately, I couldn’t hit the mark (pun intended) with what they had in mind. We kept trying to find the Holy Grail of branding, round after round, for a long while. But I was no match for the uber-talented Stephan Sagmeister and Jessica Walsh design duo. Congratulations to Stephan and Jessica, and Parabens, Felicidades to Anselmo and Gaston, who built a worldwide creative juggernaut in about two weeks (I think that’s how you spell juggernaut?).