General Motors Hummer / Monster

D&AD Wood Pencil - Andy Awards Bronze - AICP MoMA Permanent Collection

Two monsters meet in the middle of a city they are destroying. They look as though they are about to engage in a battle. But actually they fall in love. Their love deepens, and then one day it becomes clear that the female monster is pregnant. Her pregnancy develops and she eventually gives birth to an H3 - the new small HUMMER. Proud parents release their little one onto the ground and watch as it takes its first turns on the asphalt. ‘It's a little Monster. The new H3.’

Agency: Modernista! Client: Hummer Executive Creative Director: Lance Jensen Executive Creative Director: Gary Koepke Art Director: Philip Bonnery Copywriter: Alex Flint Agency Executive Producer: Charles Wolford Senior Agency Producer: Eric Voegele Director: Noam Murro Director of Photography: Toby Irwin Editor: Avi Oron Production Company: Biscuit Filmworks VFX: Method Studios Sound Design: Stimmung