Nike / Timeless

Digital

In this idea, we mixed NBA players from different eras and mixed them on the floor, heralding the timelessness of basketball in all its power, grace, and agility by using the Ken Burns effect, which at the time was pretty new, that time is quite a while ago 😁

Agency: W+K Portland Client: Nike Basketball Executive Creative Director: Mike McCommon Executive Creative Director: Tyler Whisnant Art Director: Philip Bonnery Copywriter: Clay Weiner Producer: W+K In-House